Privacy Policy

Last updated: 3 June 2026

1. Who We Are

Switch Your Card Machines (“we“, “us“, or “our“) operates as an independent card machine and payment processing comparison service for UK businesses. We are committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website at switchyourcardmachines.co.uk (the “Site”) or submit an enquiry through our comparison forms.

2. What Personal Data We Collect

We may collect the following categories of personal data:

Identity data: your name and business name
Contact data: phone number and email address
Business data: your industry sector, monthly card turnover, and current payment provider
Technical data: IP address, browser type and version, time zone, browser plug-in types, operating system and platform, and other technology on the devices you use to access our Site
Usage data: information about how you use our Site, including pages visited, time spent on pages, and links clicked
Cookie data: as described in Section 9 below

We do not collect any Special Category data (such as health information, race, religion, or political views) through our Site.

3. How We Collect Your Data

We collect data through the following means:

Direct interactions: when you complete a quote request or comparison form on our Site
Automated technologies: as you interact with our Site, we may automatically collect technical and usage data via cookies and similar technologies
Third parties: we may receive analytics data from providers such as Google Analytics

4. How We Use Your Data

We use your personal data for the following purposes, relying on the legal bases indicated:

To process your comparison request (legitimate interests / performance of a contract): to match your enquiry with appropriate payment providers and pass your details to relevant third-party providers
To contact you regarding your enquiry (legitimate interests): to follow up on your comparison request
To improve our Site (legitimate interests): to understand how visitors use our Site and to improve user experience
To comply with legal obligations (legal obligation): where required by applicable law

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

5. Who We Share Your Data With

When you submit a quote request, we may share your relevant details with one or more of the following:

FCA-authorised or registered payment service providers (card machine and merchant services providers)
Our technology and analytics service providers who process data on our behalf

We require all third parties to respect the security of your personal data and to treat it in accordance with applicable data protection law. We do not sell your personal data to third parties for their own marketing purposes.

6. International Transfers

We do not routinely transfer your personal data outside the United Kingdom. Where any such transfer does occur, we will ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, regulatory, tax, accounting, or reporting requirements.

Enquiry data submitted through our comparison forms is typically retained for no longer than 24 months from the date of submission, unless you request earlier deletion or a longer retention period is required by law.

8. Your Rights Under UK GDPR

Under UK data protection law, you have a number of important rights in relation to your personal data:

Right of access: to request a copy of the personal data we hold about you
Right to rectification: to request correction of inaccurate or incomplete data
Right to erasure: to request deletion of your personal data in certain circumstances
Right to restriction of processing: to ask us to restrict how we use your data
Right to data portability: to receive your data in a structured, machine-readable format
Right to object: to object to processing based on legitimate interests

To exercise any of these rights, please contact us using the details in Section 10. You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO) at ico.org.uk.

9. Cookies

Our Site uses cookies and similar tracking technologies to distinguish you from other users and to improve your experience. Cookies are small files placed on your device that allow us to recognise you on return visits.

We use the following types of cookies:

Strictly necessary cookies: essential for the operation of the Site
Analytical/performance cookies: help us understand how visitors interact with the Site (e.g. Google Analytics)
Functionality cookies: enable us to remember your preferences

You can control cookie settings through your browser. Please note that disabling certain cookies may affect your use of the Site.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, or to exercise any of your data protection rights, please get in touch using the quote form on our website. We will endeavour to respond to all legitimate requests within one month.

You can also report concerns about our data practices to the Information Commissioner’s Office (ICO) at ico.org.uk.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will reflect when the policy was last revised. We encourage you to review this page periodically.